Dynamics of organizational rumor communication on connecting multi-small-world networks

doi:10.1088/1674-1056/20/12/120204

Abstract We study the dynamics of an epidemic-like model for the spread of a rumor on a connecting multi-small-world-network (CM-SWN) model, which represents organizational communication in the real world. It has been shown that this model exhibits a transition between regimes of localization and propagation at a finite value of network randomness. Here, by numerical means, we perform a quantitative characterization of the evolution in the three groups under two evolution rules, namely the conformity and obeying principles. The variant of a dynamic CM-SWN, where the quenched disorder of small-world networks is replaced by randomly changing connections between individuals in a single network and stable connection by star nodes between networks, is also analysed in detail and compared with a mean-field approximation.

Keywords: organizational communication small-world network rumor propagation

Received: 01 March 2011
Revised: 10 July 2011
Accepted manuscript online:

PACS:	02.50.-r	(Probability theory, stochastic processes, and statistics)
	87.23.Ge	(Dynamics of social systems)
	89.75.Hc	(Networks and genealogical trees)
	05.10.-a	(Computational methods in statistical physics and nonlinear dynamics)

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Xing Qi-Bin(邢琦彬), Zhang Yuan-Biao(张元标), Liang Zhi-Ning(梁志宁), and Zhang Fan(张帆) Dynamics of organizational rumor communication on connecting multi-small-world networks 2011 Chin. Phys. B 20 120204

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